He sells them hope

„The secret of the book’s success seems fairly simple. Every man or woman who buys it is instantly handed, for the sum of $1.96, the information that he, or she, is potentially as powerful, brilliant, rich and successful as anybody in the world, and perhaps a good deal more so than most. Like the beauty doctors and the professors of charm, Dale Carnegie sells people what most of them desperately need. He sells them hope.“ (The Saturday Evening Post, 1938)

Dale Carnegie (1888-1955) und seine Bücher sind seit 80 Jahren eine Säule des US Verlags Simon & Schuster, für den Mohrbooks die deutschen Rechte an HOW TO WIN FRIENDS AND INFLUENCE PEOPLE in den 1930er Jahren vermittelt hat und seither vertritt.